Small studio.Real products.
Simple digital products for real everyday problems — built with commercial thinking, AI leverage, and a bias toward simplicity.
Independent AI-Assisted Digital Product Studio · Indonesia
Products We Build
Focused digital products for families, careers, learning, business, productivity, and everyday decisions.
Playvia
Parent-first screen-free play
A screen-free activity companion for parents who need quick, meaningful ideas for play.
MindBrief
Connected knowledge, not isolated summaries
A personal knowledge companion that turns reading into ideas you can connect and use.
More active products
ReadyWork
A clearer path through the job search
ProfitPop
Simple clarity for everyday business decisions
Products in Development
A glimpse at what MisiDigi is building next.
SMART AI Companion
AI designed to turn intent into clearer thinking and action.
SideReady
A guided path from practical skills to a realistic starting opportunity.
ScopeLock
Focused clarity for keeping scope, priorities, and execution aligned.
A repeatable way to ship focused products.
We start with real user problems, understand the context, challenge assumptions, and build the smallest useful product around what matters most.
Understand the Tension
Start with a real everyday problem worth solving.
Simplify
Reduce the problem into the smallest useful product experience.
Build
Use product strategy, design, AI-assisted workflows, and modern no-code tools to ship quickly.
Test & Learn
Package the product, bring it to market, learn from real usage, and improve what matters.
A small studio built with modern leverage.
MisiDigi is an independent digital product studio founded by Hendri Kurniawan in Indonesia.
MisiDigi operates as a commercial-first, AI-assisted digital product studio — combining product strategy, consumer insight, AI-assisted research and design, and modern development to build focused digital tools around real everyday problems.
