Small studio.Real products.
We build useful digital products with thoughtful design, commercial thinking, and modern technology.
SMART AI Companion
Learn AI by using it on real work.
A practical learning system that combines guided modules, 400+ prompt examples, and hands-on practice to help people use AI with more clarity and confidence.
The system connects learning, prompting, practice, and reflection — so useful AI skills can build over time.
Products We Build
Products across family life, careers, learning, business, productivity, and personal growth.
Playvia
Parent-first screen-free play
A screen-free activity companion for parents who need quick, meaningful ideas for play.
MindBrief
Connected knowledge, not isolated summaries
A personal knowledge companion that turns reading into ideas you can connect and use.
More active products
Products in Development
A glimpse at what MisiDigi is building next.
SideReady
A guided path from practical skills to a realistic starting opportunity.
ScopeLock
Focused clarity for keeping scope, priorities, and execution aligned.
A repeatable way to ship focused products.
We start with real user problems, understand the context, and build the smallest useful product around what matters most.
Understand the Tension
Start with a real everyday problem worth solving.
Simplify
Reduce the problem into the smallest useful product experience.
Build
Use product strategy, design, AI-assisted workflows, and modern no-code tools to ship quickly.
Test & Learn
Package the product, bring it to market, learn from real usage, and improve what matters.
A small studio building useful digital products for everyday needs.
MisiDigi (Misi Digital Indonesia) is an independent digital product studio founded by Hendri Kurniawan.
We combine product strategy, consumer insight, design, and modern development to turn practical ideas into focused digital products.
Hendri Kurniawan
Founder
Commercial Leader · Digital Product Builder